Hot Button Marketing: Push the Emotional Buttons That Get People to Buy. Barry Feig

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy


Hot.Button.Marketing.Push.the.Emotional.Buttons.That.Get.People.to.Buy.pdf
ISBN: 9781593375164 | 256 pages | 13 Mb

Download Hot Button Marketing: Push the Emotional Buttons That Get People to Buy



Hot Button Marketing: Push the Emotional Buttons That Get People to Buy Barry Feig
Publisher: Adams Media Corporation


Consumers buy products for two reasons-the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's, even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing-from product development to one-to-one selling-Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.

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